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Methods in Empirical Science

*(Wahlpflichtbereich): Aus drei Veranstaltungen ist eine auszuwählen**

 

Alternative 1:

Multivariate Methods

Martin Eisend and Christina Sichtmann

 

Learning Objectives

The application of multivariate statistics is an essential part of empirical research. The participants obtain knowledge principles and learn how typical questions are to be solved with multivariate data analysis. The main part of the lecture covers the application of several techniques as well as the interpretation of the results. Students get to know the application of usable software (e.g. SPSS, AMOS).

Content
  • Research questions to be solved with multivariate statistics
  • Variance analysis
  • Linear regression analysis
  • Logistic regression analysis
  • Factor analysis
  • Cluster analysis
  • Conjoint analysis
  • Linear structural equation modeling

 

Forms of Teaching and Learning Classroom Presence in Hours Forms of Active Participation Workload in Hours

Lecture

2 per semester week

Discussions, short presentations

Attendance lecture 30

Attendance exercise 15

Preparation and wrap-up 45

Working on exercises and case studies 40

Preparation of exam 20

Tutorial 1 per semester week Presentation of exercises, case studies

Language German

Total Workload 150 hours

Duration of Module 1 semester

Frequency of Module Off ering Fall semester

Prerequisites none

Forms of Teaching and Learning Tests Credit Points Mandatory Participation
Lecture/Tutorial/ Private Study

Exam 120 min.

Oral presentation 20 min.

Contribution during discussions

3

1

 

1

recommended

recommended

 

recommended

Credit Points 5

 

 

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Alternative 2:

Research Design and Applied Data Analysis

Thomas Mellewigt

 

Learning Objectives
  • Knowledge on key concepts, methods and elements of the empirical research process
  • Capability to use these concepts and methods in order to focus on relevant questions and develop viable solutions to research problems
  • Capability to evaluate research designs critically
  • Capability to present a solution that has been developed in teamwork in the classroom
Content

The module off ers a comprehensive overview on the essential aspects and elements of empirical organization and strategy research. The students learn to independently and systematically plan and conduct empirical research projects. They become familiar with the ethical aspects of their actions as well as the potential diffi culties in accessing data; the choice of adequate methods to collect and analyze data; criteria such as objectivity, reliability and validity; and the adequate presentation of fi ndings. In addition to the lectures and tutorials the students are obliged to attend, the module requires substantial reading. Particular focus is on statistical analysis using software packages such as SPSS or STATA.

 

Forms of Teaching and Learning Classroom Presence in Hours Forms of Active Participation Workload in Hours

Lecture/ Tutorial

3 per semester week

Written project report and

presentation

Attendance 45

Preparing the lecture incl. literature 45

Working on empirical research problems and writing a project report 60

Language German

Total Workload 150 hours

Duration of Module 1 semester

Frequency of Module Off ering Spring semester

Prerequisites Empirical Research Methods

Forms of Teaching and Learning Tests Credit Points Mandatory Participation
Lecture/Tutorial

Project work:

A group of 3-5 students focuses on a research project in order to run through the research process presented in the lecture, i.e., fi nding a research question, formulating hypotheses, collecting and analyzing data, and finally writing a report.

 

 

  Examination: Research report 5.000 words

Oral Presentation 20 min.

Contribution during discussion

3

 

1

1


yes

 

yes

yes

Credit Points 5

 

 

Back

 

Alternative 3:

Qualitative Research Methods

Jörg Sydow

 

Learning Objectives

Students will advance their knowledge of research methods with the goal to be able to conduct their own research in line with scientifi c standards. They will apply theoretical and methodical skills learned in other modules to conduct an empirical case study by utilizing qualitative methodology. The goal will not only be to understand research methods but also to apply them and to enable students to better interpret results in empirical studies conducted by others.

Content

Changing and current topics in regards to management research or marketing research; possibly in context to a certain industry.reading. Particular focus is on statistical analysis using software packages such as SPSS or STATA.

 

Forms of Teaching and Learning Classroom Presence in Hours Forms of Active Participation Workload in Hours

Semiar

3 per semester week Project

Project report, presentation of project thesis, participation in class discussion

Attendance 45

Reading and preparing the literature 20

Report writing 40

Preparation of the presentation 20

Preparation of discussion sessions 25

Language German

Total Workload 150 hours

Duration of Module 1 semester

Frequency of Module Off ering Selected spring semester

Prerequisites Empirical Research Methods

Forms of Teaching and Learning Tests Credit Points Mandatory Participation
Project

Term paper 5.000 words

Presentation 20 min.

Contribution during discussions

3

 

1

1

yes

 

yes

yes

Credit Points 5

 

 

Back

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