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Marketingforschung

Alfred Kuss

 

Learning Objectives
  • Knowledge of current research in important areas in marketing and its development
  • Ability to explain and discuss scientific problems and critically evaluate them
  • Ability to find relevant literature and present a literary review
  • Ability to present and discuss research results
Content

Current research issues from Business-to-Business Marketing, Services Marketing, Research Methodology, Consumer Behavior, Marketing Strategy, Marketing Theory

 

Forms of Teaching and Learning Classroom Presence in Hours Forms of Active Participation Workload in Hours
Seminar

 

 

Classroom meetings to prepare the paper and the presentation

2 per semester week

 

 

1 per semester week

Term paper Presentation, in-class discussions

 

Development of the literature review, the paper and the presentation

Literature review 40

Writing the paper 50

Preparation of the presentation 15

Presentations and discussions in the seminar 30

Classroom meetings for preparations 15

Language German

Total Workload 150 hours

Duration of Module 1 semester

Frequency of Module Off ering Spring semester

Prerequisites none

Forms of Teaching and Learning Tests Credit Points Mandatory Participation
Semiar

Term paper 5.000 words

Oral presentation 20 min.

Contribution during discussions

3

1

 

1

yes

yes

 

yes

Credit Points 5

 

 

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