Topic:Innovation Management in the Transfer Process: the Influence of Subsidiary Companies and Re-contextualisation. (Innovationsmanagement im Transferprozess: Einfluss der Tochterunternehmen und der Rekontextualisierung)
Description: Each international parent company is in a reciprocal exchange relation with its foreign subsidiaries: management practices, services, products, professionals and managers are transferred across borders. Innovations developed in the business are an important part of the practices that need to be transferred, since they enable the exercise of the same standards and quality at all locations of the multinational company. An international innovation transfer is a complex process, which presents not only benefits, but also different challenges, requiring consideration of the cultural and institutional contexts. For the success of international transfers, an ethno-relativistic approach must be carried out, which is possible only by taking into account the interests and the market potential of the subsidiary company and the effects of the re-contextualization. The objectives aims of this work are the analysis of the possible challenges for the parent company that may occur in the process of international innovation transfer, as well as the analysis of the different factors that can influence the transfer process on the side of the subsidiary company. In addition, the interdependence of the parent and subsidiary companies will be clarified, and the role of the re-contextualization by the international transfer of innovation will be analyzed.
Term: April 2015 – Early 2018