Conference
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The Beauty of B2B Marketing
9th BMM-EMAC Biennial International Conference on Business Market Management
In conjunction with the 24th CBIM International Conference
The BMM-EMAC Biennial International Conference is one of the leading conferences on B2B and industrial marketing, professional purchasing, supply chain management, business networks, and business relationships. This year the conference will take place under the motto “The Beauty of B2B Marketing”.
When: June 27-29, 2019
Where: Germany Freie Universität Berlin, School of Business and Economics
Co-hosts: Frank Jacob, Wes Johnston, Michael Kleinaltenkamp, Olaf Plötner
Objectives
The conference will provide a forum for marketing professionals to come together to share and discuss their ideas on the study and practice of business market management.
Updated Schedule
The conference will kick-off at noon on Thursday, June 27, 2019 and will continue until 1:00 p.m. of Saturday, June 29, 2019.
Apart of the conference, we would like to welcome you to join us for a non-obligatory dinner on Wednesday, June 26, 2019.
Panel members
- Frank Jacob, Professor of Marketing, ESCP Europe, Campus Berlin, Germany
- Wesley Johnston, Professor of Marketing, Georgia State University, Atlanta, Georgia, USA
- Michael Kleinaltenkamp, Professor of Business and Service Marketing, School of Business and Economics, Freie Universität, Berlin, Germany
- Olaf Plötner, Professor at ESMT European School of Management and Technology, Berlin, Germany
Organizers
Michael Kleinaltenkamp, Freie Universität Berlin, Germany
For More Information
Prof. Dr. Dr. h. c. Michael Kleinaltenkamp, Conference Administrator, Email: Michael.kleinaltenkamp(at)fu-berlin.de