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The Beauty of B2B Marketing

9th BMM-EMAC Biennial International Conference on Business Market Management

In conjunction with the 24th CBIM International Conference


The BMM-EMAC Biennial International Conference is one of the leading conferences on B2B and industrial marketing, professional purchasing, supply chain management, business networks, and business relationships. This year the conference will take place under the motto “The Beauty of B2B Marketing”.

When:                June 27-29, 2019

Where:              Germany Freie Universität Berlin, School of Business and Economics

Co-hosts:           Frank Jacob, Wes Johnston, Michael Kleinaltenkamp, Olaf Plötner



The conference will provide a forum for marketing professionals to come together to share and discuss their ideas on the study and practice of business market management.

Updated Schedule

The conference will kick-off at noon on Thursday, June 27, 2019 and will continue until 1:00 p.m. of Saturday, June 29, 2019.  

Apart of the conference, we would like to welcome you to join us for a non-obligatory dinner on Wednesday, June 26, 2019.

Panel members

  • Frank Jacob, Professor of Marketing, ESCP Europe, Campus Berlin, Germany
  • Wesley Johnston, Professor of Marketing, Georgia State University, Atlanta, Georgia, USA
  • Michael Kleinaltenkamp, Professor of Business and Service Marketing, School of Business and Economics, Freie Universität, Berlin, Germany
  • Olaf Plötner, Professor at ESMT European School of Management and Technology, Berlin, Germany

Michael Kleinaltenkamp, Freie Universität Berlin, Germany

For More Information

Prof. Dr. Dr. h. c. Michael Kleinaltenkamp, Conference Administrator, Email: Michael.kleinaltenkamp(at)fu-berlin.de