Tobias Großmann, M.Sc.

Wissenschaftlicher Mitarbeiter // Marketing China-Europe EMBM

Großmann

Freie Universität Berlin

Marketing-Department

China Europe - EMBM

Wissenschaftlicher Mitarbeiter

Adresse
Arnimallee 11
14195 Berlin
Sekretariat
Administration
Fax
+49 30 838-4 54810

Werdegang

  • Seit Oktober 2010: Wissenschaftlicher Mitarbeiter am Marketing-Department (MBM) an der Freien Universität Berlin
  • 10/2008 – 09/2010: Masterstudium (M.Sc.) in „Management & Marketing“ an der Freien Universität Berlin
  • 09/2009 – 01/2010: Auslandsstudium an der Renmin University of China (V.R. China), Studienschwerpunkte: Management und Marketing
  • 10/2003 – 09/2007: Bachelorstudium (B.A.) in „Business Administration“ an der Berlin School of Economics
  • 09/2005 – 04/2006: Auslandsstudium am Okanagan College (Kanada), Studienschwerpunkte: International Business und Marketing

Masterarbeit zum Thema: „Der Einfluss der partnerspezifischen Absorptive Capacity als selbstverstärkender Mechanismus im Rahmen der Theorie der Pfadabhängigkeit: Eine qualitative Untersuchung von Geschäftsbeziehungen im Business-to-Business-Marketing“

Studienbetreuer beim Studiengang China-Europe EMBM

Forschungsschwerpunkte

  • Fairness in Geschäftsbeziehungen
  • Verhandlungs- & Vertragsmanagement im B2B-Bereich

Grossmann, T., & Kleinaltenkamp, M. (2016): The Role of Fairness in Contract Negotiation and Contract Implementation and its Influence on Business-to-Business Relationships, in: Proceedings of the ISBM Conference 2016, August 3-4, Atlanta, GA, USA.

Grossmann, T., & Kleinaltenkamp, M. (2016): The Impact of Contract Negotiation Fairness and Contract Implementation Fairness on Business-to-Business Relationships, in: Proceedings of the 45th European Marketing Academy Conference, May 24-27, Oslo, Norway.

Grossmann, T., & Kleinaltenkamp, M. (2015): Towards a Model of Contract Negotiation Fairness and Contract Implementation Fairness in Business-to-Business Relationships, in: Proceedings of the ANZMAC Conference 2015, November 30 - December 2, Sydney, Australia.

Grossmann, T., Kleinaltenkamp, M., & Geiger, I. (2015): Exploring Fairness in Business-to-Business Negotiation and Contract Implementation, in: Proceedings of the 28th International Association for Conflict Management Conference, June 28 - July 1, Clearwater Beach, FL, USA.

Grossmann, T., & Petermann, A. (2014): Towards a Simulation Model of Partner-Specific Absorptive Capacity as a Path Dependent Self-Reinforcing Mechanism in B2B Relationships, in: Proceedings of the 28th European Conference on Modelling and Simulation, Mai 27-30, Brescia, Italy.

Grossmann, T., Petermann, A., & Kleinaltenkamp, M. (2014): Path Dependence in B2B Relationships: Partner-Specific Absorptive Capacity as a Self-Reinforcing Mechanism, in: Proceedings of the 3rd International Conference on Path Dependence, February 17-18, Berlin, Germany.

Grossmann, T., Kleinaltenkamp, M., & Geiger, I. (2013): The Effects of Fairness on Industrial Buyer-Seller Negotiations and Contract Implementation, in: Proceedings of the 4th Conference on Enhancing Sales Force Productivity, July 14-16, Münster, Germany.

Danatzis, I., Geiger, I., Grossmann, T., Kleinaltenkamp, M., & Zhu, M. (2013): Special Session - Fairness in Inter-Organizational Relationships, in: Proceedings of the 6th International Conference on Business Market Management, June 20-22, Bamberg, Germany.