graduate Business

Learning Objectives:
Students will acquire the following competencies: They will be able to appropriately select theoretical
concepts to address complex marketing issues; they are able to apply theoretical concepts
and empirical research methods to solve specific marketing problems and they can present and explain concepts for solving real-world marketing problems in a structured manner as well as critically analyze them in writing.

Course Content:
In this module, students develop independent, methodologically grounded solutions for typical problems in consumer goods, business-to-business, or service marketing, or to corresponding tasks in simulation games. Specifically, this is achieved through preparatory reading of case studies and relevant literature sources, the development of solution concepts through group work, the presentation of solutions in plenary discussions, the written elaboration of solutions, and the application of academic research and presentation techniques.