undergraduate Business

Description of the Project Seminar

This cross-location seminar focuses on entrepreneurship and business models in the “Net Economy”. Students from six international universities will work in virtual teams to learn about business model analysis, e-commerce characteristics, and virtual collaboration.

The central coordination platform for this class is a closed social network within which the participants create individual profiles to apply for a team. Every student therefore needs to familiarize himself with the platform, setup a profile and join a team within the first two weeks of the class, called Preparation Phase. In the following Knowledge Development Phase the students will be introduced to some major characteristics of e-commerce and the Web 2.0, to major types of business models on the web, and to the business model canvas as a means of analyzing and designing online businesses. On each of these topics introduced by the instructors via e-lecture, the teams have to complete and submit an assignment on the class platform. The Knowledge Development Phase ends with a multiple choice test on the topics covered. In the following Case Study Phase every team is then asked to apply the new knowledge and develop a business plan for an assigned business model type using the business model canvas. This Case Study Phase includes a peer review process in which each team receives video feedback from at least two other teams. The top rated teams will present their business plan during a final live online meeting, in which all participants will vote the top E-Venture of the class.
Due to the international participants the class is complete taught in English and work needs to be conducted online, with the help of various Web 2.0 applications such as Google Sites, blogs, and wikis.

The project will be conducted in English.