Betreuer*in:

Herr Univ.-Prof. Dr. Sascha Raithel

Frau Univ.-Prof. Dr. Jana Möller-Herm

Thema des Vortrages: 

Verteidigung der Dissertation

Customers´ Identity-Motivated Marketing Relationships: A Lit erature Review and Empirical Study on the Role of Identity Motives in Customer-Brand Identification