Net Economy - Case Study for the International Learning Network (ABV)
|Dozent/in||Prof. Dr. Martin Gersch, Lars Stegemann, Catharina Werner|
|Veranstaltungsumfang||150h / semester|
The module has a limited number of participant places (max. 30). Please log your preference for participation in Campus Management during the registration times. Information on admission and the project will be sent by email. Those students who are not registered with Campus Management can apply within the registration times by emailing Lars Stegemann (email@example.com).
Participation is only possible after confirmation of acceptance.
|Raum||online via Zoom - please contact the instructors in case of any problems or questions|
|Beginn||19.10.2022 | 10:00|
The project is aimed at Bachelor students who have already attended the one of the GPP modules "Principles of Business Administration (GPP)" or “Principles of Marketing (GPP)”, and the “E-Business (GPP)” module. Interested students who have not yet participated in the “E-Business” module can still enquire about participation. Further details on participation conditions can be found here.
Description of the Project Seminar
This cross-location seminar focuses on entrepreneurship and business models in the “Net Economy”. Students from several German and international universities (the Freie Universität Berlin, the Swiss German University Jakarta, the Fachhochschule Südwestfalen, the Kristianstad University and the Fachhochschule der Wirtschaft Graz) will work in virtual teams to learn about business model analysis, e-commerce characteristics, and virtual collaboration.
The central coordination platform for this class is a closed social network within which the participants create individual profiles to apply for a team. Every student therefore needs to familiarize himself with the platform, set up a profile and join a team within the first two weeks of the class, known as the Preparation Phase. In the following Knowledge Development Phase the students will be introduced to some major characteristics of e-commerce and the Web 2.0, to major types of business models on the web, and to the business model canvas as a means of analyzing and designing online businesses. For each of these topics, which are introduced by the instructors via e-lectures, the teams have to complete and submit an assignment on the class platform. The Knowledge Development Phase ends with a multiple choice test on the topics covered. In the following Case Study Phase every team is then asked to apply the new knowledge and develop a business plan for an assigned business model type using the business model canvas. This Case Study Phase includes a peer review process in which each team receives video feedback from at least two other teams. The top rated teams will present their business plan during a final live online meeting, in which all participants will vote the top e-venture of the class.
Due to the international participants the class is held in English and work needs to be conducted online, with the help of various Web 2.0 applications such as Google Sites, blogs, and wikis.
The project will be conducted in English.
The seminar starts on Oct. 27th 2021. We'll be meeting three times for a live video conference with the other locations.
|Oct. 19th (Wed) at 10.00 AM||Kick-off meeting|
|will be announced||Midterm test and case study kick-off|
|will be announced||Case study closing session|
The seminar will take place online via Zoom. For access please contact firstname.lastname@example.org.
After active and successful contribution to the seminar and after passing the mid-term-test participants will receive 5 credit points. The grades for both parts of the exam (group project and exam) contribute to half of the module grade. The module exam is passed when the module grade is at least at a standard of “sufficient” (4,0).
We are looking forward to your participation and an interesting and successful course of events during the project.