Net Economy - Case Study for the International Learning Network (Bachelor)
|Veranstaltungsumfang||180h / semester|
The module has a limited number of participant places (max. 30). Please log your preference for participation in Campus Management during the registration times. Information on admission and the project will be sent by email. Those students who are not registered with Campus Management can apply within the registration times by emailing Lars Stegemann (email@example.com).
Participation is only possible after confirmation of acceptance.
|Raum||online via Zoom - please contact the instructors in case of any problems or questions|
|Beginn||27.10.2021 | 10:00|
Description of the Project Seminar
This cross-location seminar focuses on entrepreneurship and business models in the “Net Economy”. Students from several German and international universities (the Freie Universität Berlin, the Swiss German University Jakarta, the Fachhochschule Südwestfalen, the Kristianstad University and the Fachhochschule der Wirtschaft Graz) will work in virtual teams to learn about business model analysis, e-commerce characteristics, and virtual collaboration.
The central coordination platform for this class is a closed social network within which the participants create individual profiles to apply for a team. Every student therefore needs to familiarize himself with the platform, setup a profile and join a team within the first two weeks of the class, called Preparation Phase. In the following Knowledge Development Phase the students will be introduced to some major characteristics of e-commerce and the Web 2.0, to major types of business models on the web, and to the business model canvas as a means of analyzing and designing online businesses. On each of these topics introduced by the instructors via e-lecture, the teams have to complete and submit an assignment on the class platform. The Knowledge Development Phase ends with a multiple choice test on the topics covered. In the following Case Study Phase every team is then asked to apply the new knowledge and develop a business plan for an assigned business model type using the business model canvas. This Case Study Phase includes a peer review process in which each team receives video feedback from at least two other teams. The top rated teams will present their business plan during a final live online meeting, in which all participants will vote the top E-Venture of the class. In the last phase (research phase), each participant works individually on a research topic. The aim is to write an essay in the form of an exposé for a potential thesis. This includes a literature-based motivation explaining the research gap, a research question as well as the methodological approach and the expected output.
Due to the international participants the class is complete taught in English and work needs to be conducted online, with the help of various Web 2.0 applications such as Google Sites, blogs, and wikis.
The project will be conducted in English.
The seminar starts on Oct. 27th 2021. We'll be meeting for times four a live video conference with the other locations.
|Oct. 27th (Wed) at 10.00 AM||Kick-off meeting|
|Nov. 17th (Wed) at 10.00 AM||Midterm test and case study kick-off|
|Dec. 15th (Wed) at 10.00 AM||Case study closing session and start of the local Research Phase|
|Jan. 19th (Wed) at 10.00 AM||Final Meeting|
The seminar will take place online via Zoom.
Besides an active and successful contribution to the seminar, participants have to pass a mid-term test and submit an essay. With successful participation, participants will receive 6 credit points. The grade consists of the following parts: the group project, the mid-term test as well as an essay to given research topics. The module exam is passed when the module grade is at least at a standard of “sufficient” (4,0).
This module is available for BWL Bachelor students as an optional project (“Wahlveranstaltung”) with 6 ECTS points for the area of “Wirtschaftsinformatik”.
We look forward to your participation and an interesting and successful project work.