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Best Paper Award

The Paper "The Impact of Complexity on Path Dependent Decision Making" has been awarded the Best Paper Award in the track "Consumer Behavior" at the 2008 Summer Marketing Educator's Conference.

News from Aug 21, 2008

The Paper "The Impact of Complexity on Path Dependent Decision Making" by Jochen Koch, Martin Eisend and Arne Petermann has been awarded the Best Paper Award in the track "Consumer Behavior" at the 2008 Summer Marketing Educator's Conference in San Diego, CA.

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