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M.Sc. Sibel Siray


Freie Universität Berlin

School of Business and Economics

Path Dependency Research Center

Garystr. 21
14195 Berlin
+49 (0)30/838-57186



since 04/2011 Doctoral Candidate in the DFG program "Research on Organizational Paths" at the Freie Universität, Berlin


2008 - 2010 Freie Universität Berlin: Master of Science in Management and Marketing

Master Thesis: Development of a Multi-Item Scale of Exploratory Buying Behavior


2009 Exchange Semester: Copenhagen Business School, Denmark


2005 - 2008 Europauniversität Viadrina Frankfurt (Oder): Bachelor of International Business Administration

Bachelor Thesis: Brand Extensions and Customer Confusion – Is there a Connection?


1998 - 2005 Abitur at the Droste-Hülshoff Gymnasium, Berlin  



Research and Work Experience:

2010 - 2011 Internship in Trade Marketing, Tchibo GmbH


2009 - 2010 Student Assistant at the Chair of Knowledge Management (Institute of Management)


2002 Internship at the Theaterwerkstatt Charlottenburg e.V.



Research Interests:

  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Theory