Curriculum
This is a two-year Master’s program. In the first year, the curriculum provides the students with foundational management and marketing knowledge and skills. The second year offers the students the opportunity to gain deeper insights into individual areas of interest as well as the chance to gather intercultural experience.
If you would like to spend an exchange semester in Berlin at the Freie Universität please be aware that an exchange is exclusively possible for students from our partner universities! Courses of semester 1, 2 and 4 are taught in German and English, classes of semester 3 are taught in English.
For further information on the courses click here. For information on the language classes click here.
|
1. Semester |
2. Semester |
3. Semester (abroad / incoming students) |
4. Semester |
|
Buyer Behavior and Marketing Communication |
Business-to-Business Marketing |
Marketing Theory (6 ECTS) |
Master's Thesis |
|
Empirical Research Methods |
Managing Interorganizational Relations |
Management Theory (6 ECTS) |
|
|
Leadership and Organization |
Quantitative and Qualitative Research Methods I (6 ECTS) |
Management Case Study Seminar (6 ECTS) |
|
|
Strategic Management (6 ECTS) |
Marketing Research (6 ECTS) |
Marketing Case Study Seminar (6 ECTS) |
|
|
Human Resources Management (6 ECTS) |
Management Research (6 ECTS) |
Language Classes (6 ECTS) |
|
|
Quantitative Research Methods II or Qualitative Research Methods II (6 ECTS) |
