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Curriculum

This is a two-year Master’s program. In the first year, the curriculum provides the students with foundational management and marketing knowledge and skills. The second year offers the students the opportunity to gain deeper insights into individual areas of interest as well as the chance to gather intercultural experience.

If you would like to spend an exchange semester in Berlin at the Freie Universität please be aware that an exchange is exclusively possible for students from our partner universities! Courses of semester 1, 2 and 4 are taught in German, classes of semester 3 are taught in English.

For module descriptions of the 3. semester click here. For information on the language classes click here. For course description of the semester 1, 2 and 4 please click here.

1. Semester

2. Semester

3. Semester (abroad / incoming students)

4. Semester

Buyer Behavior and Marketing Communication
(6 ECTS)

Business-to-Business Marketing
(6 ECTS)

Marketing Classics – Contribution and Impact of Groundbreaking Papers in Marketing Research (Marketing Theory)

(6 ECTS)

Master's Thesis
(24 ECTS)

Empirical Research Methods
(6 ECTS)

Managing Interorganizational Relations
(6 ECTS)

Corporate Restructuring: Concepts, Theories, and Findings (Management Theory)

(6 ECTS)

Leadership and Organization
(6 ECTS)

Multivariate Methods of Analysis and Qualitative Research Methods I

(6 ECTS)

Strategic Decision Making in Organizations (Management Case Study Seminar)

(6 ECTS)

Strategic Management

(6 ECTS)

Marketing Research

(6 ECTS)

International Brand Management (Marketing Case Study Seminar)

(6 ECTS)

Human Resources Management

(6 ECTS)

Management Research

(6 ECTS)

Language Classes

(6 ECTS)

Multivariate Methods of Analysis and Qualitative Research Methods II

(6 ECTS)