Workshop Value and Valuation - Brief Report:

From September 26 to 27, the workshop Value and Valuation, organized by the Marketing Department of the Freie Universität Berlin, took place at the Harnack-Haus, the Tagungsstätte der Max-Planck-Gesellschaft zur Förderung der Wissenschaften e.V. in Berlin. Researchers from various disciplines and research areas, such as sociology, economic sociology, economics, marketing, philosophy, and psychology, were invited to present their work. The two days were characterized by constructive and fruitful interdisciplinary communication.

The first day opened with the guest speaker, French sociologist Nathalie Heinich of the Centre National de Recherches Scientifiques (CNRS), who presented “From value to valuation: the case of Persons.” After that, the first section, “Value Concepts”, hosted by Michael Ehret, continued with the presentations of Harald Wiese, Stefano Solari, and Clemens Söhngen with Timo Meynhardt, with their accounts from economics, philosophy, and psychology, respectively.

The second section, hosted by Andreas Eggert, focused on the call for the Journal of Business & Industrial Marketing: Value cocreation in B2B markets. There, Martin Ebel with Taskeen Iqbal, Stefan Wengler and Jürg Meierhofer presented different value cocreation approaches by covering empirical, theoretical, operational, and conceptual approximations.

Finally, a panel session moderated by Michaela Haase focused on the differences and common grounds from an interdisciplinary lens on value and valuation. Here, Andreas Eggert with Michael Kleinaltenkamp (marketing), Timo Meynhardt (psychology), Patrick Aspers (economic sociology) with Michael Hutter (economics, & economic sociology) engaged on the matter to move forward the interdisciplinary approach to valuation studies.

The second day started with the Session: “Value Cocreation and Valuation in Context” hosted by Anne K. Krüger. In this session, Ákos Nagy presented on “civic participation”, Hendrik Sander on “valuation of income‐generating assets”, and Alexandre Silva with Luísa Veloso on “Cultures of valuation in the financial sector”.

Then was the turn of Marketing Theory under the concept of “Value formation in different contexts” hosted by Michael Kleinaltenkamp. Here, Christine Domegan presented on Individual and Collective Value Perceptions, Per Skålén with Jakob Trischler on Individual and Public Value of Marketing Activities, and Michael Ehret on the Corporate Constitution of Value Cocreation.

The last session of the workshop was on valuation practices, hosted by Alexander Ebner. Here, Jennifer Widmer presented on Fair Trade Pricing and Patrik Aspers with Judith Nyfeler on “Value making at craft fairs”.

Finally, the workshop closed with the remarks of Johannes Zieseniß (Mission Wertvoll), Michaela Haase and Luísa Veloso, which focused on finding paths to achieve collaborative and interdisciplinary research.