Electronic Business

(10 6047)

TypLecture and Exercise
Dozent/inCatherine Cleophas
SpracheEnglisch
SemesterWS11/12
Veranstaltungsumfang
Maximale Teilnehmerzahl20
RaumGarystr. 21 K 005
Beginn18.10.2011 | 09:00
Zeit

Tuesday, 09.00-10.30: Lecture
Tuesday, 10:30-12:00: Exercise 

Zielgruppe

Master-Studiengang BWL: Management & Marketing

Description:

This course is an introduction to concepts of electronic business as well as current research in the field for students with a background in business studies. Lectures on general topics of electronic business are combined with literature research and summaries conducted by student teams. Current research is summarized, linked to lecture topics and discussed during exercise sessions. The results are combined in a wiki and presented and discussed in class.

Modules:

  • Introduction to Electronic Business
  • Concepts and Terminology
  • Electronic markets and critical mass systems
  • Transformation of value chains
  • E-Marketing
  • Customer Relationship Management

Week

Lecture (9:00-10:30)

Exercise (10:30-12:00)

18.10.2011

Introduction, Preview


25.10.2011

Concepts & Terminology

Organisation of Teams, Software

01.11.2011

Economic models in e-business

Find industry, sketch plan.

08.11.2011

Electronic markets

Paper Wiki: Industry Profile

15.11.2011

Critical mass systems

Present: Industry Profile

22.11.2011

Guest Talk: Starting an electronic market

Paper Wiki: Electronic Market

29.11.2011

Transformation of value chains (1/2)

Present: Electronic Market

06.12.2011

Transformation of value chains (2/2)

Paper Wiki: Value Chain

13.12.2011

E-Marketing (1/2)

Presentation: Value Chain

03.01.2011

E-Marketing (2/2)

Paper: Electronic Marketing

10.01.2011

Customer Relationship Management (1/2)

Presentation: Electronic Marketing

17.01.2011

Customer Relationship Management (2/2)

Paper Wiki: CRM

24.01.2011

Case Study

Presentation CRM

31.01.2011

Guest Talk: E-Business and RM

Round-Up

07.02.2011

Exam Preparation

Exam Preparation

14.02.2011

Exam


Literature:

  • Chaffey, D. (2009). E-Business and E-Commerce Management. Prentice Hall.
  • Laudon, K., Traver, C.G. (2010). E-Commerce. Pearson.
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