Electronic Business
(10 6047)
| Typ | Lecture and Exercise |
|---|---|
| Dozent/in | Catherine Cleophas |
| Sprache | Englisch |
| Semester | WS11/12 |
| Veranstaltungsumfang | |
| Maximale Teilnehmerzahl | 20 |
| Raum | Garystr. 21 K 005 |
| Beginn | 18.10.2011 | 09:00 |
| Zeit | Tuesday, 09.00-10.30: Lecture |
Zielgruppe
Master-Studiengang BWL: Management & Marketing
Description:
This course is an introduction to concepts of electronic business as well as current research in the field for students with a background in business studies. Lectures on general topics of electronic business are combined with literature research and summaries conducted by student teams. Current research is summarized, linked to lecture topics and discussed during exercise sessions. The results are combined in a wiki and presented and discussed in class.
Modules:
- Introduction to Electronic Business
- Concepts and Terminology
- Electronic markets and critical mass systems
- Transformation of value chains
- E-Marketing
- Customer Relationship Management
|
Week |
Lecture (9:00-10:30) |
Exercise (10:30-12:00) |
|
18.10.2011 |
Introduction, Preview |
|
|
25.10.2011 |
Concepts & Terminology |
Organisation of Teams, Software |
|
01.11.2011 |
Economic models in e-business |
Find industry, sketch plan. |
|
08.11.2011 |
Electronic markets |
Paper Wiki: Industry Profile |
|
15.11.2011 |
Critical mass systems |
Present: Industry Profile |
|
22.11.2011 |
Guest Talk: Starting an electronic market |
Paper Wiki: Electronic Market |
|
29.11.2011 |
Transformation of value chains (1/2) |
Present: Electronic Market |
|
06.12.2011 |
Transformation of value chains (2/2) |
Paper Wiki: Value Chain |
|
13.12.2011 |
E-Marketing (1/2) |
Presentation: Value Chain |
|
03.01.2011 |
E-Marketing (2/2) |
Paper: Electronic Marketing |
|
10.01.2011 |
Customer Relationship Management (1/2) |
Presentation: Electronic Marketing |
|
17.01.2011 |
Customer Relationship Management (2/2) |
Paper Wiki: CRM |
|
24.01.2011 |
Case Study |
Presentation CRM |
|
31.01.2011 |
Guest Talk: E-Business and RM |
Round-Up |
|
07.02.2011 |
Exam Preparation |
Exam Preparation |
|
14.02.2011 |
Exam |
|
Literature:
- Chaffey, D. (2009). E-Business and E-Commerce Management. Prentice Hall.
- Laudon, K., Traver, C.G. (2010). E-Commerce. Pearson.
