Care should be taken to guide the reader well. This means that the reader should be able to understand the connections between chapters and that the central theme is clearly visible. This goes beyond a clear structure, appropriate tables and figures, and an appropriate style.

On the one hand, it can be helpful to state the objective of the chapter at the beginning ("The objective of this chapter is to define the term brand image") or to announce individual components ("First, the term X will be defined. This is followed by a description of the state of research..."). In addition, a bridge to the next chapter can be built at the end of a chapter.
The reader can also be guided between outline levels. For example, if Chapter 1 is divided into several subchapters, a brief overview of the components (e.g., subchapter 1.1 and subchapter 1.2) that make up Chapter 1 can be given directly below the heading of Chapter 1. This means that a good reader's guide briefly and concisely explains what the reader can expect in the whole of Chapter 1 before Subchapter 1.1. It is important that this section is short and concise and does not anticipate the content of the subchapter.

If you decide to guide the reader between outline levels, you should do so consistently. This means that you should provide this brief description of the following subchapters before each further subdivision and at all outline levels.