Academic background

• 2017-2022: Doctoral candidate at the Marketing Department of Freie Universität Berlin
• 02/2020: Research stay at the University of Auckland
• 10/2013 - 03/2016: Master of Science in Business Administration at Humboldt University of Berlin 
• 09/2014 - 02/2015: Erasmus semester at Stockholm University
• 04/2010 - 04/2013: Bachelor of Science in Business Administration at Georg August University of Göttingen 

Professional Experience

• Since April 2025: Freie Universität Berlin – Research assistant at the Marketing Department (Postdoc)
• Since Januar 2023: Customer Success Academy – Co-founder and Managing Director
• 06/2017 - 10/2023: Freie Universität Berlin – Research Assistant (Pre-doctoral)
• 01/2017 - 06/2017: Ingenious Technologies AG – Account Executive
• 05/2016 - 12/2016: Ingenious Technologies AG – Trainee Marketing & Sales
• 10/2015 - 01/2016: askCharlie GmbH (heute Check24 Profis) – Praktikum Business Development
• 06/2013 - 09/2013: Vattenfall AB – Praktikum Controlling

Bachelor:

• Grundlagen des Marketings (ABV Kurs) (Wintersemester 2017/2018, Sommersemester 2018)

Master:

• Käuferverhalten und Marketingkommunikation (Wintersemester 2024/25) 
• Quantitative Forschungsmethoden II, Vorlesung und Übung (Sommersemester 2025)

Main research areas:

• Business-to-Business Marketing
• Customer Success Management
• Value-in-use Management

Publikationen:

• Kleinaltenkamp, M. Prohl-Schwenke, K. & Elgeti, L. (2024). Customer Success Management, in Lindgreen, A., Di Benedetto, C.A., Pardo, C., Naude, P., Fotiadis, T., and Folinas, D. (2024), Sage Handbook of Industrial Marketing, Sage Publications, London published by Sage (forthcoming). 
• Kleinaltenkamp, M. Prohl-Schwenke, K. & Elgeti, L. (2024; in press). Customer Success Management - Kundenerfolg als Geschäftsstrategie. Wie Business-Kunden ihre Ziele erreichen können, Springer Nature Switzerland.
• Elgeti, L., Kleinaltenkamp, M., Prohl-Schwenke, K. & Pollicino, G. (2024). From acquisition to retention: Understanding the adaptation of customer value propositions in subscription businesses, SMR - Journal of Service Management Research. 
• Elgeti, L. Prohl-Schwenke, K., Schmäh, M., & Lewandowski, S. (2024). Customer Success als unternehmensweite Initiative, Marketing Review St. Gallen, 3/2024.
• Kleinaltenkamp, M., Prohl-Schwenke, K., & Elgeti, L. (2023). Customer Success Management - Helping business customers achieve their goals, Springer Nature Switzerland. 
• Kleinaltenkamp, M., Prohl-Schwenke, K., & Keränen, J. (2022). What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives, Industrial Marketing Management, 102, 338-350. 
• Prohl-Schwenke, K. & Kleinaltenkamp, M. (2021). How business customers judge customer success management, Industrial Marketing Management, 96, 197-212. 
• Prohl, K. & Kleinaltenkamp, M. (2020). Managing value in use in business markets, Industrial Marketing Management, 91, 563-580.