Springe direkt zu Inhalt

Dr. Benedikt Alberternst


Freie Universität Berlin



Arnimallee 11
14195 Berlin

Education and Academic Experience

  • since 04/2024: Research Assistant (Postdoc), Marketing Department, Freie Universität Berlin

  • 02/2024: Dr. rer. pol., Freie Universität Berlin

  • 04/2022-10/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada

  • 10/2020-03/2024: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin

  • 02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

  • 12/2018: Master of Science, Business Administration, Paderborn University

  • 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

  • 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

Awards and Scholarships

  • 2023: AMA-Sheth Foundation Consortium Fellow

  • 2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award

  • 2022: Best Paper in Conference Award, AMA Summer Academic Conference

  • 2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD

  • 2019: Best Poster Award, Research Day of the School of Business Administration & Economics, Paderborn University

  • 2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

  • 2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich


  • Principles of Marketing, tutorial (winter term 2021/22)
  • Principles of Marketing ABV, tutorial (summer term 2021)
  • Business and Services Marketing, tutorial (winter term 2020/21, 2022/23)
  • Marketing Planning, tutorial (summer term 2021)
  • Bachelor Seminar (summer term 2024)


  • Marketing Theory, seminar & tutorial (winter term 2020/21, 2021/22, 2022/23, 2023/24)
  • Marketing Case Studies, seminar & tutorial (winter term 2022/23)
  • Marketing Research Seminar (summer term 2023, 2024)
  • Principles of Empirical Research, tutorial (winter term 2023/24)

Research Program

Benedikt Alberternst studies how markets shape and are shaped by relationships of care. His research contributes to the understanding on (1) morals and markets, (2) customer relationships, and (3) consumer responsibilization. By generating insights within these domains, he helps institutions and individuals promote a greater sense of care in the marketplace.

Articles in Refereed Conference Proceedings

  • Alberternst, B.; Giesler, M., Steinhoff, L.; Eggert, A. (2023). The Consumerization of Care: How Capitalism Is Co-opting Solidarity, 2023 AMA Winter Academic Conference Proceedings, Nashville, TN.

  • Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL. 

  • Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. 

  • Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.

  • Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. 

  • Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.