Benedikt Alberternst, M.Sc.
Freie Universität Berlin
Education and Academic Experience
Since 04/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada
Since 10/2020: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin
02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University
12/2018: Master of Science, Business Administration, Paderborn University
08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA
09/2017-09/2018: Graduate Assistant, Chair of Marketing, Paderborn University
09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University
Awards and Scholarships
2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award
2022: Best Paper in Conference Award, AMA Summer Academic Conference
2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD
2019: Best Poster Award, Research Day of the School of Business Administration & Economics, Paderborn University
2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin
2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich
- Grundlagen des Marketings, tutorial (winter term 2021/22)
- Marketing-Grundlagen ABV, tutorial (summer term 2021)
- Business- und Dienstleistungsmarketing, tutorial (winter term 2020/21, 2022/23)
- Marketingplanung, tutorial (summer term 2021)
- Marketing Theory, seminar & tutorial (winter term 2020/21, 2021/22, 2022/23)
- Marketing Case Studies, seminar & tutorial (winter term 2022/23)
- Marketing Research Seminar (summer term 2023)
Contact Person for the Circle of Excellence in Marketing (CEM)
Benedikt Alberternst studies how markets reshape, cultivate, and leverage social relations.
Specifically, with his current research projects, he investigates:
- Market-based solidarity
- Account sharing in subscription-based services
- Consumer-firm relationships
- Consumer status in loyalty programs
Articles in Refereed Conference Proceedings
Alberternst, B.; Giesler, M., Steinhoff, L.; Eggert, A. (2023). The Consumerization of Care: How Capitalism Is Co-opting Solidarity, 2023 AMA Winter Academic Conference Proceedings, Nashville, TN.
Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL.
Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.