Education and Academic Experience

• Since 04/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada

• Since 10/2020: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin

• 02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

• 12/2018: Master of Science, Business Administration, Paderborn University

• 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

• 09/2017-09/2018: Graduate Assistant, Chair of Marketing, Paderborn University

• 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

Awards and Scholarships

• 2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award

• 2022: Best Paper in Conference Award, AMA Summer Academic Conference

• 2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD

• 2019: Best Poster Award, Research Day of the School of Business Administration & Economics, Paderborn University

• 2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

• 2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

Bachelor: 

• Grundlagen des Marketings, tutorial (winter term 2021/22)
• Marketing-Grundlagen ABV, tutorial (summer term 2021)
• Business- und Dienstleistungsmarketing, tutorial (winter term 2020/21, 2022/23)
• Marketingplanung, tutorial (summer term 2021)

Master: 

• Marketing Theory, seminar & tutorial (winter term 2020/21, 2021/22, 2022/23)
• Marketing Case Studies, seminar & tutorial (winter term 2022/23)
• Marketing Research Seminar (summer term 2023)

Contact Person for the Circle of Excellence in Marketing (CEM)

Research Program

Benedikt Alberternst studies how markets reshape, cultivate, and leverage social relations.

Specifically, with his current research projects, he investigates: 

• Market-based solidarity
• Account sharing in subscription-based services
• Consumer-firm relationships
• Consumer status in loyalty programs

Articles in Refereed Conference Proceedings

• Alberternst, B.; Giesler, M., Steinhoff, L.; Eggert, A. (2023). The Consumerization of Care: How Capitalism Is Co-opting Solidarity, 2023 AMA Winter Academic Conference Proceedings, Nashville, TN.

• Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL. 

• Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. 

• Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.

• Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. 

• Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.