Education and Academic Experience

• Since 10/2020: Research Associate and PhD Student, Marketing Department, Freie Universität Berlin

• 02/2019-09/2020: Research Associate and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

• 12/2018: Master of Science, Business Administration, Paderborn University

• 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

• 09/2017-09/2018: Research Assistant, Chair of Marketing, Paderborn University

• 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

• 10/2013-12/2018: Bachelor‘s and Master’s program, Paderborn University

Development and Further Professional Experience

• 05/2021: EMAC 2021 Doctoral Colloquium, Consumer Behavior - Intermediate/Advanced Track

• 10/2019-09/2020: Professional teaching competence for higher education, basic and advanced modules of the qualification programme, Netzwerk Hochschuldidaktik NRW

• 02/2016-04/2017: Various internships, i.a. at Stuttgarter Zeitung, German Press Agency, and ZDF heute journal

• 01/2015-12/2017: Professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

• 02/2014-07/2018: Freelance journalist, i.a. for German Press Agency, Süddeutsche Zeitung, FAZ Hochschulanzeiger and Die Glocke

Awards and Scholarships

• 09/2019: Best Poster Award by the Faculty of Business Administration and Economics at Paderborn University for the poster ”Bright and Dark Side of Free Trials”

• 08/2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

• 01/2015-12/2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

Winter Term 2021/2022

• Bachelor: Grundlagen des Marketings (tutorial)

• Master: Marketing Theory (seminar/tutorial)

Summer Term 2021

• Bachelor: Marketingplanung (tutorial)

• Bachelor: Marketing-Grundlagen ABV (tutorial)

Winter Term 2020/2021

• Bachelor: Business- und Dienstleistungsmarketing (tutorial)

• Master: Marketing Theory (seminar/tutorial)

Contact Person for the Circle of Excellence in Marketing (CEM)

Research Focuses

• Consumer Solidarity

• Relationship Marketing

• Consumer Misbehavior

Articles in Refereed Conference Proceedings

• Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. [VHB-JOURQUAL3: D]

• Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. [VHB-JOURQUAL3: D]

• Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. [VHB-JOURQUAL3: D]

• Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest. [VHB-JOURQUAL3: D]