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Benedikt Alberternst M.Sc.

DSC_7290_Benedikt_bw_2019

Freie Universität Berlin

Marketing-Department

Researcher

Address
Arnimallee 11
14195 Berlin

Education and Academic Experience

  • Since 10/2020: Research Associate and PhD Student, Marketing Department, Freie Universität Berlin

  • 02/2019-09/2020: Research Associate and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

  • 12/2018: Master of Science, Business Administration, Paderborn University

  • 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

  • 09/2017-09/2018: Research Assistant, Chair of Marketing, Paderborn University

  • 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

  • 10/2013-12/2018: Bachelor‘s and Master’s program, Paderborn University

 

Development and further professional experience

  • 10/2019-09/2020: Professional teaching competence for higher education, basic and advanced modules of the qualification programme, Netzwerk Hochschuldidaktik NRW

  • 02/2017-04/2017: Internship, news magazine “heute journal“, ZDF, Mainz

  • 08/2016-09/2016: Internship, German Press Agency, Hannover

  • 02/2016-04/2016: Internship, Economics Department of Stuttgarter Zeitung, Stuttgart

  • 01/2015-12/2017: Professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

  • 02/2014-07/2018: Freelance journalist, i.a. for German Press Agency, Süddeutsche Zeitung, FAZ Hochschulanzeiger and Die Glocke

 

Awards and scholarships

  • 09/2019: Best Poster Award by the Faculty of Business Administration and Economics at Paderborn University for the poster ”Bright and Dark Side of Free Trials”

  • 08/2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

  • 01/2015-12/2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

Winter term 2020/2021

  • Bachelor: Business- und Dienstleistungsmarketing (exercise)

  • Master: Marketing Theory (lecture/exercise)

Research focuses

  • Consumer Solidarity

  • Relationship Marketing

  • Customer Misbehavior

Articles in Refereed Conference Proceedings

  • Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest. [VHB-JOURQUAL3: D]