Benedikt Alberternst, M.Sc.

Freie Universität Berlin
Marketing-Department
Researcher
Education and Academic Experience
-
Since 04/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada
-
Since 10/2020: Research Associate and PhD Student, Marketing Department, Freie Universität Berlin
-
02/2019-09/2020: Research Associate and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University
-
12/2018: Master of Science, Business Administration, Paderborn University
-
08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA
-
09/2017-09/2018: Research Assistant, Chair of Marketing, Paderborn University
-
09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University
-
10/2013-12/2018: Bachelor‘s and Master’s program, Paderborn University
Development and Further Professional Experience
-
05/2021: EMAC 2021 Doctoral Colloquium, Consumer Behavior - Intermediate/Advanced Track
-
10/2019-09/2020: Professional teaching competence for higher education, basic and advanced modules of the qualification programme, Netzwerk Hochschuldidaktik NRW
-
02/2016-04/2017: Various internships, i.a. at Stuttgarter Zeitung, German Press Agency, and ZDF heute journal
-
01/2015-12/2017: Professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich
-
02/2014-07/2018: Freelance journalist, i.a. for German Press Agency, Süddeutsche Zeitung, FAZ Hochschulanzeiger and Die Glocke
Awards and Scholarships
-
09/2019: Best Poster Award by the Faculty of Business Administration and Economics at Paderborn University for the poster ”Bright and Dark Side of Free Trials”
-
08/2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin
-
01/2015-12/2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich
Bachelor:
- Grundlagen des Marketings, tutorial (winter term 2021/2022)
- Marketing-Grundlagen ABV, tutorial (summer term 2021)
- Business- und Dienstleistungsmarketing, tutorial (winter term 2020/2021)
- Marketingplanung, tutorial (summer term 2021)
Master:
- Marketing Theory, seminar & tutorial (winter term 2020/2021, 2021/2022, 2022/2023)
-
Marketing Case Studies, seminar & tutorial (winter term 2022/2023)
Contact Person for the Circle of Excellence in Marketing (CEM)
Research Foci
-
Marketplace Solidarity Systems
-
Relationship Marketing
-
Collectives of Consumer Misbehavior
Articles in Refereed Conference Proceedings
-
Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (forthcoming). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL.
-
Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
-
Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
-
Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
-
Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.