Benedikt Alberternst, M.Sc.

Freie Universität Berlin
Marketing-Department
Researcher
Education and Academic Experience
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Since 04/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada
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Since 10/2020: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin
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02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University
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12/2018: Master of Science, Business Administration, Paderborn University
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08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA
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09/2017-09/2018: Graduate Assistant, Chair of Marketing, Paderborn University
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09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University
Awards and Scholarships
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2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award
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2022: Best Paper in Conference Award, AMA Summer Academic Conference
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2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD
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2019: Best Poster Award by the Faculty of Business Administration and Economics at Paderborn University for the poster ”Bright and Dark Side of Free Trials”
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2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin
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2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich
Development and Further Professional Experience
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2022: CCT Qualitative Data Analysis (QDA) workshop
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2021: EMAC 2021 Doctoral Colloquium, Consumer Behavior - Intermediate/Advanced Track
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2019-2020: Professional teaching competence for higher education, basic and advanced modules of the qualification programme, Netzwerk Hochschuldidaktik NRW
Bachelor:
- Grundlagen des Marketings, tutorial (winter term 2021/2022)
- Marketing-Grundlagen ABV, tutorial (summer term 2021)
- Business- und Dienstleistungsmarketing, tutorial (winter term 2020/2021)
- Marketingplanung, tutorial (summer term 2021)
Master:
- Marketing Theory, seminar & tutorial (winter term 2020/2021, 2021/2022, 2022/2023)
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Marketing Case Studies, seminar & tutorial (winter term 2022/2023)
Contact Person for the Circle of Excellence in Marketing (CEM)
Research Foci
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Solidarity in the Marketplace
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Relationship Marketing
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Collectives of Consumer Misbehavior
Articles in Refereed Conference Proceedings
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Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL.
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Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
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Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
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Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.
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Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.