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Benedikt Alberternst, M.Sc.


Freie Universität Berlin



Arnimallee 11
14195 Berlin

Education and Academic Experience

  • Since 04/2022: Visiting Scholar, Schulich School of Business, York University, Toronto, Canada

  • Since 10/2020: Research Assistant and PhD Student, Marketing Department, Freie Universität Berlin

  • 02/2019-09/2020: Research Assistant and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

  • 12/2018: Master of Science, Business Administration, Paderborn University

  • 08/2018-12/2018: Exchange semester, Illinois State University, Normal, IL, USA

  • 09/2017-09/2018: Graduate Assistant, Chair of Marketing, Paderborn University

  • 09/2016: Bachelor of Science, Business Administration and Economics, Paderborn University

Awards and Scholarships

  • 2022: Honorable Mention, ACR/Sheth Foundation Dissertation Award

  • 2022: Best Paper in Conference Award, AMA Summer Academic Conference

  • 2022: Research Grant for Doctoral Students, German Academic Exchange Service DAAD

  • 2019: Best Poster Award by the Faculty of Business Administration and Economics at Paderborn University for the poster ”Bright and Dark Side of Free Trials”

  • 2018: Fulbright travel scholarship of the German-American Fulbright Commission, Berlin

  • 2015-2017: Scholarship for the professional training in journalism, Institut zur Förderung publizistischen Nachwuchses, Munich

Development and Further Professional Experience

  • 2022: CCT Qualitative Data Analysis (QDA) workshop

  • 2021: EMAC 2021 Doctoral Colloquium, Consumer Behavior - Intermediate/Advanced Track

  • 2019-2020: Professional teaching competence for higher education, basic and advanced modules of the qualification programme, Netzwerk Hochschuldidaktik NRW


  • Grundlagen des Marketings, tutorial (winter term 2021/2022)
  • Marketing-Grundlagen ABV, tutorial (summer term 2021)
  • Business- und Dienstleistungsmarketing, tutorial (winter term 2020/2021)
  • Marketingplanung, tutorial (summer term 2021)


  • Marketing Theory, seminar & tutorial (winter term 2020/2021, 2021/2022, 2022/2023)
  • Marketing Case Studies, seminar & tutorial (winter term 2022/2023)

Contact Person for the Circle of Excellence in Marketing (CEM)

Research Foci

  • Solidarity in the Marketplace

  • Relationship Marketing

  • Collectives of Consumer Misbehavior

Articles in Refereed Conference Proceedings

  • Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2022). Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support, 2022 AMA Summer Academic Conference Proceedings, Chicago, IL. 

  • Alberternst, B.; Eggert, A.; Steinhoff, L.; Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond, Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. 

  • Alberternst, B.; Steinhoff, L.; Eggert, A.; Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL.

  • Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. 

  • Alberternst, B.; Witte, C.; Eggert, A. (2020). Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication, Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest.