Academic background

• 2017-2022: Doctoral candidate at the Marketing Department of Freie Universität Berlin
• 02/2020: Research visit at the University of Auckland
• 10/2013 - 03/2016: Master of Science in Business Administration at the Humboldt-Universität Berlin 
• 09/2014 - 02/2015: Erasmus semester at Stockholm University
• 04/2010 - 04/2013: Bachelor of Science in Business Administration at the Georg-August-Universität Göttingen 

Professional experience

• since April 2025: Freie Universität Berlin – Research Associate (Postdoc)
• since January 2023: Customer Success Academy – Co-founder
• 06/2017 - 10/2023: Freie Universität Berlin – Research Associate (Praedoc) 
• 01/2017 - 06/2017: Ingenious Technologies AG – Account Executive
• 05/2016 - 12/2016: Ingenious Technologies AG – Trainee Marketing & Sales
• 10/2015 - 01/2016: askCharlie GmbH (today Check24 Profis) – Internship Business Development
• 06/2013 - 09/2013: Vattenfall AB – Internship Controlling

Bachelor:

• Grundlagen des Marketings (ABV Course) (Winter semester 2017/2018, Summer semester 2018)

Master:

• Käuferverhalten und Marketingkommunikation (Winter semester 2024/25) 
• Quantitative Forschungsmethoden II, Lecture and Exercise (Summer semester 2025)

Research foci:

• Business-to-Business Marketing
• Customer Success Management
• Value-in-use Management

Publications:

• Kleinaltenkamp, M. Prohl-Schwenke, K. & Elgeti, L. (2024). Customer Success Management, in Lindgreen, A., Di Benedetto, C.A., Pardo, C., Naude, P., Fotiadis, T., and Folinas, D. (2024), Sage Handbook of Industrial Marketing, Sage Publications, London published by Sage (forthcoming). 
• Kleinaltenkamp, M. Prohl-Schwenke, K. & Elgeti, L. (2024; in press). Customer Success Management - Kundenerfolg als Geschäftsstrategie. Wie Business-Kunden ihre Ziele erreichen können, Springer Nature Switzerland.
• Elgeti, L., Kleinaltenkamp, M., Prohl-Schwenke, K. & Pollicino, G. (2024). From acquisition to retention: Understanding the adaptation of customer value propositions in subscription businesses, SMR - Journal of Service Management Research. 
• Elgeti, L. Prohl-Schwenke, K., Schmäh, M., & Lewandowski, S. (2024). Customer Success als unternehmensweite Initiative, Marketing Review St. Gallen, 3/2024.
• Kleinaltenkamp, M., Prohl-Schwenke, K., & Elgeti, L. (2023). Customer Success Management - Helping business customers achieve their goals, Springer Nature Switzerland. 
• Kleinaltenkamp, M., Prohl-Schwenke, K., & Keränen, J. (2022). What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives, Industrial Marketing Management, 102, 338-350. 
• Prohl-Schwenke, K. & Kleinaltenkamp, M. (2021). How business customers judge customer success management, Industrial Marketing Management, 96, 197-212. 
• Prohl, K. & Kleinaltenkamp, M. (2020). Managing value in use in business markets, Industrial Marketing Management, 91, 563-580.