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Research focuses

Cooperation among professors working in different fields of study lends the Marketing Department a broad research profile. The individual professors focus on the following areas in their research:

Dr. Andreas Eggert, Professor

  • Value creation in customer-supplier relationships
  • Change from product-centered to service-centered providers
  • Value-based selling in business-to-business and service markets

Dr. Sascha Raithel, Professor

  • Creating market-based Assets
  • Monetizing market-based Assets
  • Preserving market-based Assets

For more information, click here.

Dr. Jana Möller, Professor

  • Branding and Emotions
  • Product Design
  • Persuasion

Dr. Michaela Haase, Professor

  • Service(s) Marketing
  • Social Enterprise
  • Business Ethics
  • Macromarketing
  • Philosophy of Science

For more information, click here.

Dr. Michael Kleinaltenkamp, Professor (ret.)

  • Business-to-Business-Marketing
  • Services Marketing
  • New Institutional Economics
  • Business Relationship Management

For more information, click here.

Dr. Alfred Kuss, Professor (ret.)

  • Buyer Behaviour
  • Market Research
  • Marketing Theory

For more information, click here.