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Principles of Business Administration (GPP)

TypeProject seminar
Contact PersonProf. Dr. Martin Gersch, Catharina Werner, Moritz Kleinaltenkamp
Semesterevery Winter & Summer semester
Scope of Course4 hours per week; Workload: 150h / Semester
Credit Points5
Number of Places120
Registration Mode

To enroll, register for the course with the Campus Management system during the registration period. Please note that the number of participants is limited!

Additional information

As an E-Learning-based project seminar, this module consists of lectures, team, and online courses that have to be completed in the same semester. Several different dates and times will be offered for the team exercises.

The assignment of teams and the different time slots will take place during the semester's first lecture (3 Nov 2020). We will try to respect individual preferences as far as possible.

This module is aimed at students in the GPP area of their respective Bachelor level course of studies.

Topic overview, based on the partial model of Wirtz 2001:

  • Market model (What is the relevant market? What is the market potential? Demand, competition, framework)
  • Performance-supply-model (How can the needs of the demanding group be satisfied? Tangible and intangible services)
  • Performance-creation-model (How are performance supplies realized? Input factors, resources, competences)
  • Distribution and acquisition model (Which sales channels are rivals and which are complementary? Sales in distribution channels)
  • Organization and cooperation model (How is a company structured? How do operations work within an organization? internal and external service provider)
  • Capital model (What does a revenue model or a financial model look like? Financial resources, capital requirement)


Whole group: starting from 3 Nov 2020, every Tuesday 10 a.m. - 12 p.m. in room 104a (Garystraße 21, 14195 Berlin):

Practice groups: (assignment to groups will be announced before the first practice date)
The practice dates start on 17 Nov 2020 and take place every Tuesday until the semester ends. Two alternative dates are available:

Tue 12:00 p.m. - 2:00 p.m. (HS 102, Garystraße 21, 14195 Berlin)

Tue 2:00 p.m. - 4:00 p.m. (HS 102, Garystraße 21, 14195 Berlin)

Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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Department Information Systems