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Leonie Meroth


Garystr. 21
Room 334
14195 Berlin
+49 (0) 30 838 4 52245

University education

Since 2008
Freie Universität Berlin
Post-graduate student at the School of Business and Economics, Chair of BA especially General Professional Preparation in the Competence Area Organization and Management.

1999 - 2005
Universität Bayreuth
Course of studies: Business Administration, degree: Diplom-Kauffrau
During this time stays abroad in Spain.
Diploma thesis: „Concentration on the german tv market - a competitive analysis“.


Professional experience

Since 2008
Freie Universität Berlin
Chair of Prof. Dr. Gersch
Research Associate

2006 - 2008
Coca-Cola Erfrischungsgetränke AG, Berlin
Sales Marketing Finance, Specialist Customer Financing and Contract Management

2005 - 2006
Coca-Cola Deutschland Verkauf GmbH & Co KG, Düsseldorf
Trainee Programme, focus in Sales

Volkswagen AG, Wolfsburg
Strategic Sales (wholesale development)

Bosch S.A., Madrid
Quality management systems, supported by a Leonardo grant

SEAT S.A., Barcelona
Export Market

2001 / 2002
Porsche AG, Stuttgart
Public Relations and Press

Carl Zeiss, Oberkochen
Sales Logistics

Research interests:

  • Industry-specific change and transformation processes
  • Organizational creativity


Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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Department Information Systems