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Björn Kral



Garystraße 21
Room 329
14195 Berlin

Office hours

Wednesday 10.00 - 11.00 am


2019 - 2022      Freie Universität Berlin

M.Sc. Information Systems, Topic of Master Thesis: "Data-driven mobility research: design and evaluation"

2015-2019        Freie Universität Berlin

B.Sc. Business Administration, Topic of Bachelor Thesis: "Applicability of Natural Language Processing in the determination of personality traits"

Practical Experience:

Since 2020      around.pet

Co-founder health start-up "around.pet"

2019               Freie Universität Berlin

FU Ambassador der Freien Universität Berlin

Winter semester 2022/23

  • Electronic Business

Research projects

Research interests

  • Entrepreneurship & Platform Economy
  • Business Planning

Conference papers:

  • Blotenberg, C., Kari, A., Kral, B., Nuernberger, P., & Rothe, H. (2022). Producing Generative Digital Data Objects: An Empirical Study on COVID-19 Data Flows in Online Communities. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS). http://hdl.handle.net/10125/80154

Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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Department Information Systems