Nowadays empirical research methods are essential in management and marketing research. These methods are also fundamental to a variety of applications of practitioners. The purpose of the course is to provide students with the most common research methods that should enable them to comprehend and evaluate studies (scientific as well as practical) that apply these methods. Furthermore, a basic knowledge as well as an overview of different methods provide a basis for the application of these methods should they be required. 

Foundations of scientific theories which are relevant for other parts of FACTS. The following subjects are covered: study design, the foundations of samplings, interview techniques, measurement, reliability and validity of qualitative and quantitative data, foundations and applications of experimental studies, content analysis, foundation of inference statistics (estimations, tests), analyses of variance and regression, and an overview of multivariate statistics.

Language: German

Total workload: 150

Module duration: One semester

Module frequency: Every fall semester

Prerequisites: None. Successful completion of a course covering the module “Statistics for Economists” of the bachelor course of study “Business Studies” at the Freie Universität Berlin is however strongly recommended.