The overall objectives of this course are for the student to gain knowledge about typical marketing problems and to be able to independently develop solutions for them on a methodic basis. In the fi rst part of the seminar, papers on theoretic and methodological basics, which have a close relation to the tasks of the case studies or business games, should help the student to understand the relevant problems and to use a methodic approach. In the second part of the seminar the students will develop within group discussion solutions for the selected cases of consumer, business-to-business, or services marketing; or the tasks to be solved within a business game. They will then present their results in a plenary discussion. Through this, the student will achieve or enhance their capabilities for the proper application of their marketing knowledge to specifi c problems and for preparing, describing and illustrating complex marketing issues in a structured way.

• Case studies on consumer marketing and/or
• Case studies on business-to-business marketing and/or
• Case studies on services marketing and/or
• Marketing business game