Knowledge of current research in important areas in marketing and its development
Ability to explain and discuss scientific problems and critically evaluate them
Ability to find relevant literature and present a literary review
Ability to present and discuss research results
Content
Current research issues from Business-to-Business Marketing, Services Marketing, Research Methodology, Consumer Behavior, Marketing Strategy, Marketing Theory
Forms of Teaching and Learning
Classroom Presence in Hours
Forms of Active Participation
Workload in Hours
Seminar
Classroom meetings to prepare the paper and the presentation
2 per semester week
1 per semester week
Term paper Presentation, in-class discussions
Development of the literature review, the paper and the presentation
