Empirical Research Methods
Nowadays empirical research methods are essential in management and marketing research. These methods are also fundamental to a variety of applications of practitioners. The purpose of the course is to provide students with the most common research methods that should enable them to comprehend and evaluate studies (scientific as well as practical) that apply these methods. Furthermore, a basic knowledge, as well as an overview, of diff erent methods provides a basis for the application of these methods should they be required.
Foundations of scientific theories in management and marketing research. Further topics in the course are: study design; foundations of sampling; interview techniques; measurement; reliability and validity of qualitative and quantitative data; foundations and applications of experimental studies; content analysis; foundations of inference statistics (estimation, tests); analysis of variance; regression analysis; and overview of multivariate statistics. Prior knowledge from a basic course on “statistics for social science” is required.