Alfred Kuss is a professor of marketing at the Marketing Department of the Freie Universität Berlin. His research interests are focused on marketing research and consumer behavior. His publications appeared among others in the Journal of Consumer Research, Journal of Consumer Psychology, Advances in Consumer Research, Journal of Applied Psychology, Journal of Experimental Social Psychology. Alfred Kuss belongs to the internationally most cited marketing professors in Germany. He is the author of the books “Marketing Research” and “Introduction to Marketing” and the co-author of “Consumer Behavior” and “Marketing Planning”. Alfred Kuss served as a dean at the faculties of business and economics of the Fernuniversität Hagen and the Freie Universität Berlin and in addition to that as a chairman of the business department at the Freie Universität Berlin.