graduate Business

Content:
In the module, independent, methodically supported solutions are developed for typical problems in consumer goods,
business-to-business or service marketing or for corresponding tasks in business games. In detail, this is done through the preparatory reading of case studies and relevant literature sources, development of solution concepts in the context of group work, presentation of the solutions in plenary discussions, written elaboration of the solutions, application of scientific working and presentation techniques.

Further qualification objectives:
Students have the following skills: They can make an appropriate selection of theoretical concepts for complex marketing issues; they are able to apply theoretical concepts and empirical research methods to solve specific marketing problems and they can present and explain concepts for solving real marketing problems in a structured manner and critically prepare them in writing.

Examination:
term paper (approx. 5,000 words) with presentation and debate (approx. 20 minutes in total)