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Prof. Dr. Andreas Eggert

Eggert 2017

Freie Universität Berlin

School of Business & Economics

Marketing Department

Professor of Business and Service Marketing

Arnimallee 11
Room 115
14195 Berlin

Office hours

Please arrange a consultation by e-mail.

For questions related to the coordination of the business administration program, such as credit transfer and recognition of achievements, learning agreements, etc., please contact studienkoord-bwl@wiwiss.fu-berlin.de via email.

Since 10/2020:

Professor of Business and Service Marketing at Freie Universität Berlin

04/2020 -

Lectureship at Freie Universität Berlin

10/2018 -

Lectureship after appointment as W3 Professor for General Business Administration and Marketing, Universität Stuttgart

Visiting Scholar, University of Sydney Business School, Sydney, Australia


Visiting Professor, Université Toulouse 1 Capitole, Toulouse, France

09/2013 - 
Fractional Appointment as Strategic Research Advisor, Newcastle University Business School, Newcastle upon Tyne, UK
Seit 03/2012: Visiting Professor, University of Ljubljana, Slovenia
12/2004 - 
Professor for Business Administration (Marketing), Universität Paderborn
10/2004 - 
Substitute for the Chair of Business Administration (Marketing), Universität Paderborn

Granting of State Doctorate, Technische Universität Kaiserslautern

12/1999 - 
Research Assistant and Postdoctoral Research Candidate to Prof. Dr. Friedhelm Bliemel, Chair of Marketing, Technische Universität Kaiserslautern
09/2001 - 
Visiting Professor, École des Hautes Études Commerciales du Nord (EDHEC), Lille und Nice, France

Granting of "Doktor der Staatswissenschaften" (doctor rerum politicarum), Technische Universität Kaiserslautern

05/1996 - 
Research Assistant to Prof. Dr. Friedhelm Bliemel, Chair of Marketing, Technische Universität Kaiserslautern
08/1995 -
Freelance Management Consultant
08/1995: Granting of "Dipl.Wi.-Ing." (MSIE equivalent), Technische Universität Kaiserslautern
03/1993 -
Founder and Director of the student management consultancy  „connect“


  • Verband der Hochschullehrer für Betriebswirtschaft e.V. (Chairman of "Wissenschaftliche Kommission Marketing" 06/2020-05/2021) 
  • European Marketing Academy
  • American Marketing Association

Reviewer Activities

  • Journal of Marketing 
  • Journal of the Academy of Marketing Science (Member of the Editorial Review Board)
  • Journal of Service Research (Member of the Editorial Review Board)
  • International Journal of Research in Marketing
  • Journal of Supply Chain Management
  • Journal of Business-to-Business Marketing (Member of the Editorial Board)
  • Industrial Marketing Management (Member of the Editorial Board)
  • SMR – Journal of Service Management Research (Co-Editor)
  • Deutsche Forschungsgemeinschaft
  • Schweizerischer Nationalfonds


  • Basics of Marketing (Lecture)
  • Business and Service Marketing (Lecture)


  • Business-to-Business-Marketing (Lecture)
  • Marketing Theory (Seminar)

The overall goal of Prof. Dr. Andreas Eggert's research is to better understand and control the processes of value creation and value distribution between exchange partners.

Main research topics

  • Value creation in customer-supplier relationships
  • Change from product-centered to service-centered providers
  • Value-based selling in business-to-business and service markets

Here you can find the entire list of Prof. Dr. Andreas Eggert's publications.