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Welcoming Professor Attila Márton

Attila Marton

Attila Marton

News from Aug 25, 2025

Runaway digitalization and ecological thinking

We are excited to announce that Professor Attila Márton, Associate Professor at the Department of Digitalization at the Copenhagen Business School, will visit the Freie Universität Berlin on September 3, 2025. During his stay, he will provide insights into his research on runaway digitalization and ecological thinking.

When: September 3, 2025, 1:00 PM

Where: Room 315, Garystraße 21, 14195 Berlin

Our contemporary world is increasingly entrapped in the runaway dynamics of digitalization and the technological solutionism it is associated with. In response, I draw on ecological thinking to open new avenues on how we could think information systems differently. At the centre lies the contradistinction with the modernist style of thinking of current IS research marked by the drive to maximize at all costs. By contrast, an ecological style of thinking calls for an IS research marked by heterogeneity, change, and limits to better deal with the challenges of our contemporary world.

Bio

Attila Márton is a digital ecologist, studying the digitalization of core social phenomena at the confluence of sociology and information management. His main purpose is to propel ecosystemic thinking to make digitalization serve humanity. To this effect, he is currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and the re-decentralization of the internet.

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ECDF
Department Wirtschaftsinformatik