E-Business (Master)

TypeSeminar
InstructorProf. Dr. Martin Gersch
SemesterWintersemester
Scope of Course4 hours per week; Workload: 180h / Semester
Credit Points6
Number of Places40
Registration Mode

To enroll, register for the course with the Campus Management system during the respective registration period (note: there is a participant-limit!).

 

Additional information

This module is a Blended-Learning-based seminar class comprising class, team and online phases, which all have to be completed during the same semester.

It is aimed at students in the Master program "Information Systems".

 

Content overview:

  • Basic terms and concepts of E-Business and E-Commerce

  • Economical characteristics of E-Business (amongst others First Copy Costs, Critical Mass Systems, Network effects); Interorganizational Information Systems (IOS)

  • Web 2.0/3.0

  • Levels of convergence, "Internet of Things" and Ambient Assisted Living (AAL)

  • Technology-driven change and transformation processes

  • Industry and value creation architectures

  • Standardization processes

  • Analysis of business models and business systems

  • Business process management

  • CRM, collaborative filters and data mining

  • Practical examples and case studies from different branches, such as E-procurement, supply chain management; Efficient Consumer Response; E-health; customer relationship management; mass customization and application of collaborative filters.

  • In addition, several speeches will be held by professionals and scientists who will provide the opportunity to discuss the prepared contents.

 

Schedule for this course in the winter semester 2019/20:

On Tuesdays:

Seminar lecture 12:00 p.m. – 2:00 p.m.;

Team session 2:00 p.m. – 4:00 p.m.

Room: HS 104 (Garystr. 21)

Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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CCEC-Online
ECDF
Department Information Systems