|Instructor||Prof. Dr. Martin Gersch, Lars Stegemann, Alexa Danelski|
|Scope of Course||4 hours per week; Workload: 180h / Semester|
|Number of Places||40|
To enroll, register for the course with the Campus Management system during the respective registration period (note: there is a participant-limit!).
This module is a Blended-Learning-based seminar class comprising class, team and online phases, which all have to be completed during the same semester.
It is aimed at students in the Master program "Information Systems".
Basic terms and concepts of E-Business and E-Commerce
Economical characteristics of E-Business (amongst others First Copy Costs, Critical Mass Systems, Network effects); Interorganizational Information Systems (IOS)
Levels of convergence, "Internet of Things" and Ambient Assisted Living (AAL)
Technology-driven change and transformation processes
Industry and value creation architectures
Analysis of business models and business systems
Business process management
CRM, collaborative filters and data mining
Practical examples and case studies from different branches, such as E-procurement, supply chain management; Efficient Consumer Response; E-health; customer relationship management; mass customization and application of collaborative filters.
In addition, several speeches will be held by professionals and scientists who will provide the opportunity to discuss the prepared contents.
Schedule for this course in the winter semester 2020/21:
Seminar lecture: Tuesdays 12:00 p.m. – 2:00 p.m.;
Tutorial: Fridays 12:00 p.m. – 2:00 p.m.
Due to the ongoing pandemic, this lecture will be held digitally.