|Instructor||Prof. Dr. Hannes Rothe|
|Scope of Course||4 hours per week; workload: 180h / Semester|
To enroll, register for the course with the Campus Management system during the registration period (note: limited number of participants).
The event is designed as a "blended-learning" course so that it comprises several in-class and online components, and teamwork phases.
This module is aimed at students in the Master program "Information Systems". Interested Master students of other Master programs may send an email to Janina Sundermeier to clarify the conditions for a possible participation.
The aim of the course "IT Entrepreneurship" is to transfer skills and competencies to develop a business model for a promising business idea, and to validate and present the idea appropriately to an expert audience. Students also learn how to create a customary bank business plan and receive valuable tips from experienced industry partners regarding this context.
Elementary components of a customary bank business plan are taught using video lectures with subsequent quizzes. Particularly relevant topics are expanded on with guest lectures held by experts. During periodic conversations with experts, the students have the possibility to ask specific questions regarding the development phases of their business models for discussion.
In teams made up of 2 - 4 master students (depending on the seminar size), the students develop a business plan for a self-chosen business idea. In addition, individual teams with suitable business plans are supported in participating at the Berlin Brandenburg Business Plan Competition.
The following topics will be covered:
- Development of business models
- Basics of a business plan:
- Products and services
- Team as a success factor
- Market analysis
- Revenue models
- Organization and legal form
- How to present a business plan?
- Lean Start-up approach
After successfully completing the course, the students are able to critically reflect on partial decisions coming up during start-up projects. In addition, the students develop sufficient skills for presenting the results from these processes as a written paper and orally in front of a mixed (expert and non-expert) audience.
Please visit this page for more information including lecture dates.