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The Startup Source Code

Course description

New technical developments are changing our society! Digitization and networking offer entirely new opportunities and challenges for entrepreneurs and their operational action. This applies not only to high-tech fields and e-commerce, but for all foundations and organizational activities, from “Lebensmittelheimbelieferung” over creative industries to the health economy. With the “Startup Source Code” we are developing the basic structure for the foundation of an enterprise (quasi the source code) and stimulate to reflect the challenges of current technologies and organizational forms. In summary, this course gives the first overview about the most important topics in digital entrepreneurship in German and English.

das Netzwerk zum Startup Source Code

Our goal is to sensitize the participants to these challenges, to offer an overview of relevant topics, to provide the first tools for founding and to connect this with the newest cutting edge knowledge. We believe that the participants need experts which are developing and researching this knowledge. For this reason, we put together a team consisting of nine professors and in cooperation with other experts present 15 focuses with one central topic, each with a special relevance for digital entrepreneurs.

This course is designed as extended MOOC (xMOOC) and shall enable the entry into the topic for a big number of participants at the same time. Furthermore, it shall form the core of the curricular anchored educational courses (6 credit point, workload for students: 180h) at the participating universities, as well as the desire to specialize in the fields which were presented. Each of the following topics is designed self-explanatory and offers all target groups a first, easy to understand overview and starting point, which could be specialized target-group-specific by additional materials (in brackets is a proposal for the line-up indicated):

  1. Building a Business with Components/ Gründen mit Komponenten (Günter Faltin)
  2. Business models / Geschäftsmodelle (Martin Gersch)
  3. Business Planning and Effectuation (Alexander Nicolai)
  4. Entrepreneurial Toolset  / Werkzeuge für die Gründung
  5. Financing Options/ Finanzierungsalternativen
  6. E-Business & „New (Economical) Rules of the Game“/ E-Business & “neue (ökonomische) Spielregeln” (Martin Gersch)
  7. E-Commerce (Detlef Schoder)
  8. Path Dependence and Digitial Entrepreneurship (Jörg Sydow & Leonhard Dobusch)
  9. (Open) Innovation / Mass Customization
  10. Digital Communities and IP/ Digitale Gemeinschaften und IP (Leonhard Dobusch)
  11. Service Dominant Logic (Stephen Vargo / Michael Kleinaltenkamp)
  12. Value in Use/ Nutzungsprozesse (Michael Kleinaltenkamp)
  13. Personal Life Systems / Customer-oriented BPM (Michael Rosemann)
  14. Use of structured data: Data Mining/ Strukturierte Daten nutzen: Data Mining (Jan Fabian Ehmke und Dirk Mattfeld)
  15. ”Web 3.0: From a social to a contextual Web” (Robert Tolksdorf)
  16. Add On: Social Entrepreneurship
  17. Add On: Open Data and Healthcare
  18. Add On: IT and creative industries / IT und Kreativwirtschaft


Michael Rosemann

Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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Department Information Systems