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Research Focus

Theory-based, Practically-oriented, Networked

In addition to principles of business and market-oriented firm management, the chair’s research focuses especially on entrepreneurial challenges, IT implications and technology driven change processes. These topics are reflected on theoretically and passed on to students with a practical orientation through interactive blended learning concepts.

The following ongoing projects represent the current research activities:


Completed projects:



Competence Center E-Commerce
Entrepreneurial Network University (ENU)
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Department Information Systems