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Girls' Day at the Department of Management at the Free University Berlin: Workshop "The way of a T-shirt - from planning to sales. First insights into management."

News vom 27.04.2017

Following the great interest that the young pupils had in our research topic at the Girls' Day last year, we organized a workshop on the travel of a t-shirt again this year. At the Girls' Day pupils from Berlin-based schools, ranging from grades 8 to 10, visit the Free University Berlin to experience everyday-life at a university and gain insights into different areas of study. Our workshop gave first insights into the field of management, covering different aspects, from planning to sales. With the 25 girls taking part in our workshop we discussed the globally dispersed garment supply chain, different sales strategies of well-known garment retailers and brands, pricing issues, as well as working conditions. Especially the latter topic was of great interest to the girls. They were eager to learn whether higher prices at the point of sale go hand in hand with higher working standards in the factories, what the meaning of different product labels is, as well as how they could change their shopping behavior in order to raise working and environmental conditions in the production countries.

The workshop was planned and conducted by Dr. Nora Lohmeyer (post-Doc in the Global Garment Supply Chain Project), Julia Bartosch (research assistant at the Chair of Prof. Gregory Jackson), Carolin Auschra (research assistant at the Chair of Prof. Jörg Sydow), and Annina Körber (bachelor student at the Management Department and student assistant at the Chair of Prof. Gregory Jackson).

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